Faktor-Faktor yang berpengaruh pada Keberlanjutan Usaha Biro Jasa Perjalanan Haji dan Umrah

This study aims to explain the influence of business prospects, image, promotion, assurance, and trust prospective pilgrims as factors that sustainability Hajj Umrah travel service bureau business. The research population is hajj umrah who have associations with a number companies in East Cilandak region. Samples were randomly selected determined based on time meeting activities often carried out by association formed congregation. They are collecting data using questionnaire was analyzed testing validity, reliability, descriptive statistical test, hypothesis testing, coefficient determination. results state promotions, significant positive effect sustainability, while guarantees no effect. Moderation test states does not moderate strengthen image confidence moderates perceptions strengthens assurance towards sustainability. limitation sample used has been able conclude whole due incomplete sampling area because it limited one area. Nevertheless, implications contributing concept developing affect continuity, improving strategies, increasing revenue for agents.